Q: How do I use the betting exchanges such as BetFair?
A: If you are new to laying horses on the exchanges, the concept is simple. You become the bookmaker and, using our professional advice you offer odds on horses to get beaten. BetFair explain how it works very well, so read on for their own walk-through of the laying business.

Laying a bet means you are betting on something not to happen – a match not to end in a draw, a horse not to come in first, a rugby team not to win by over 7 pts etc.

It might sound new, but you’ve probably been doing it unconsciously for years. Have you ever had a bet with a mate? It might have been over a game of pool, or on a football match on TV. Two opposing sides, two opposing opinions. He’s backing his team – if they win, he wins. If they lose, you win – you’ve effectively layed his bet by betting on something not to happen.

With Betfair you can not only lay any selection, but also choose the price you want to take, and how much you are prepared to risk. The shorter the price you wish to lay, the less money you have to risk compared to your potential reward. Laying the Tie in the market below at 13.5 might sound safe, but for every £10 you want to win, you have to risk £125 – high risk and low reward. The market says Europe at 1.9/1.91 are much more likely to win, but to win £10 by laying that outcome, you only need to risk £9.10.

In the example, you’ve chosen to lay the USA at the current odds of 2.52. Note that on the left hand side, your potential loss (liability) is shown as £15.20 but on the right the figure is £25.20. This is because your counterparty's stake is included in the Payout figure, as each Betfair user must ‘pay’ for their bet first with the money held aside from their account until the market and each bet is settled.

There are all sorts of reasons why people lay bets. Some people find it easier to pick a horse that won’t win, than one that will win. Some people lay a bet because they think the price is too short. Others will lay first, then look to back the same selection later in-play – that’s called Trading .

Laying need not be scary – you are in full control of how much you wish to risk and how much you could win. In a lay bet, you always stand to win the stake of the opposing bet (e.g. £10 in the example above). You could be betting against one person or several. As mentioned above, your liability is £15.20

Q: Can you guarantee to make me money?
A: As a general rule our subscribers do very well indeed if they follow the staking plan as advised. There will always be months when we take a (usually small) loss, but these are offset against our longer term profit.

Q: How many tips will you provide, and when?
A: Regular subscribers will be aware that we do not post information daily, or when the quality of racing is such that a wager is not advisable. We tend to come into our own at midweek festival type meetings, of which there are plenty throughout the year. Our selections are ALWAYS sent before 10am, and often they will be posted the night before, or even days in advance. As a rule of thumb we tend to advise on races which are of Class 3 grade and above and SmS messages are sent between 08:00 and 20:00 GMT.

Q: Can you really deliver SmS messages worldwide, and does it cost any more?
A: Yes, almost all countries can receive messages and there is no extra charge for this. If you'd like us to send you a test message to a non-uk mobile, just contact us. Remember, we receive delivery reports for all messages sent and in the unlikely event that you are unable to receive our messages a full no quibble refund will be given for any days on which we are unable to deliver advice.

Q: Can I pay by cheque or money order?
A: We only use PayPal for payment online processing as it is safe, secure, and you have the additional benefit of thier Buyer Protection Scheme. You can pay using any credit or debit card, and we pay the fees.

Q: Can you provide me with recent statistics?
A: Our yearly stat's are published on the banner on the home page, and recent advices are posted on our results page. We regret that we are unable to furnish you with full spreadsheet style analysis as, quite frankly we could send you any set of figures. By posting recent bets on our website, they are visible for both current and prospective subscribers, and if we were posting incorrect data, we'd soon lose respect (and subscribers).

Q: My question is not answered here?
A: Again, no problem, just contact us.